Understanding Dress Sizing in Australia

Few things in fashion are more frustrating than dress sizing. You might be an 8 in one brand and a 12 in another, while international sizes add another layer of confusion. Understanding how sizing works empowers you to shop more confidently, whether buying in-store or online.

This guide breaks down Australian sizing, explains international conversions, and teaches you how to take accurate measurements so you can find dresses that truly fit.

Australian Standard Sizing

Australian sizing uses even numbers, typically ranging from 4 to 26 in women's clothing. However, "standard" is somewhat misleading because there's no legal requirement for brands to follow any particular sizing chart. This means a size 10 from one brand may differ significantly from another's size 10.

General Australian Size Guidelines

Important Note

These are approximate guidelines. Always check the specific brand's size chart before purchasing, especially when shopping online.

International Size Conversions

When buying dresses from international retailers, you'll encounter different sizing systems. Here's how Australian sizes generally convert:

Australian to US Sizes

US sizes are typically four numbers lower than Australian sizes:

Australian to UK Sizes

UK sizes are typically two numbers lower than Australian sizes:

Australian to EU Sizes

European sizes use a completely different numbering system:

Key Takeaway

Size conversions are approximations. Your measurements compared to the brand's size chart are always more reliable than conversion formulas.

How to Take Accurate Measurements

Knowing your measurements is the most reliable way to find well-fitting dresses, regardless of what number appears on the label.

What You'll Need

Bust Measurement

Wrap the measuring tape around the fullest part of your bust, usually across the nipple line. Keep the tape level and snug but not tight. You should be able to breathe normally.

Waist Measurement

Measure around your natural waistline, which is typically the narrowest part of your torso. This is usually about two to three centimetres above your belly button. Don't hold your breath or suck in your stomach.

Hip Measurement

Measure around the fullest part of your hips and buttocks, typically about 20cm below your waist. Keep your feet together and the tape level.

Other Useful Measurements

For a complete fitting picture, also consider measuring:

Measurement Tip

Take measurements while standing relaxed in front of a mirror. Measure twice to ensure accuracy, and remeasure every few months as your body may change.

Understanding Sizing Variations

Several factors contribute to sizing inconsistency across brands:

Vanity Sizing

Many brands intentionally cut their clothes larger than standard measurements, allowing customers to fit into smaller size numbers. This psychological trick varies significantly between brands, particularly between budget and premium labels.

Target Demographics

Brands cut their sizes based on their target customer. A brand targeting younger women might cut differently than one targeting mature women, even at the same size number.

Manufacturing Variations

Even within the same brand and size, individual garments may vary slightly due to manufacturing tolerances. This is why trying on or checking measurements matters even when you know your size in a brand.

Tips for Online Dress Shopping

Since you can't try on dresses when shopping online, these strategies help ensure a good fit:

  1. Check the size chart: Every reputable online retailer provides measurements for each size. Compare your measurements to these charts, not to your usual size.
  2. Read reviews: Look for comments about sizing. Phrases like "runs small" or "true to size" help calibrate your choice.
  3. Look for fit descriptions: Some retailers describe whether items run large, small, or true to size.
  4. Check the return policy: Only buy from retailers offering free returns or exchanges if the fit isn't right.
  5. When in doubt, size up: It's easier to alter a dress that's slightly too big than one that's too small.

When Measurements Fall Between Sizes

If your measurements suggest you're between sizes, consider:

Final Thoughts

Size is just a number, and that number varies wildly across brands and countries. Focus on measurements rather than labels, and remember that the right dress is one that fits your body comfortably, not one with a particular number on the tag.

For more guidance on finding dresses that flatter your body, check out our beginner's guide.

EM

Emma Mitchell

Founder & Lead Stylist

Emma's background in textile design gives her insight into how garments are constructed and why sizing varies between manufacturers.